The Etreac Group is a Travel Retail expert with specially trained sales personnel who can offer European and International travellers a unique way to discover the best of the luxury and premium markets.
Sales consultants, brand ambassadors, hosts & hostesses qualified in the universe of luxury, beauty & premium products in Duty-Free Airport Shops, the Selective Market & Event sectors
Etreac Group has sites in Belgium, Luxembourg, France, Spain, Portugal and Italy and the ambition to expand these existing agencies and open new ones on international markets.
Our national agencies recruit, train, manage and provide sales consultants, brand ambassadors, hosts and hostesses specialising in the luxury, beauty, non-medicinal pharmaceutical and premium sectors.
Our teams work at local sales outlets, airports (duty free) and events to help brands promote their products and boost their sales force.
Our story
2017
A business partnership
Etreac Group, is the story of Patrick Granado (Etreac BELUX) and Pierrick Marcel (iDal Car & Beauty), who join forces in 2017 with their sights set on establishing an international group.
2018
Synergy
In 2018, Etreac embarks upon a major transformation when it merges with iDal “Care & Beauty” in France.
This strategic union marks the beginning of an ambitious expansion programme for two companies already well established in Belgium and Luxembourg.
2020
Spain on the horizon
In 2020, Etreac writes a new page in its history with its expansion into Spain.
Etreac’s venture into pastures new begins with a stake in the capital of the Spanish PCP Grupo, alongside the iDal Group and iDal Care & Beauty.
2023
One plane, the same destination
In 2023 Etreac, with the backing of the iDal Group, takes full ownership of PCP Grupo, thereby gaining a stronger foothold in Europe.
The adventure continues in 2024 with the establishment of a subsidiary in Portugal.
These establishments consolidate the future group’s international aspirations.
2025
Birth of an international group
In 2025, Etreac decides to create a single entity with a shared identity to offer the same service across the board on the international market.
iDal Care & Beauty and PCP Grupo are renamed Etreac in France, Spain and Portugal, coming into line with their counterparts in Belgium and Luxembourg, and the Etreac Group is born.
This year, Etreac Group launches a collaboration with the Italian agency ADMA, together developing the exclusive Etreac Italy by Adma in the Travel Retail sector.
The story has only just begun. There are more new markets to conquer!
Our philosophy & values
At Etreac, we’re committed to offering the service that’s right for you, putting our responsiveness, flexibility and expertise to work to promote your premium, luxury and beauty products.
Our devoted, enthusiastic team will pull out all the stops to improve their visibility on the ground.
Continuous professional development is part and parcel of everything we do.
Our ambassadors have access to regular in-person training and e-learning courses to help them perfect their sales techniques and knowledge of high-end products.
People are central to our approach.
By working closely with our teams and clients we can match the right people with the right brands.
We build our relationships on trust and connections, two vital components of any solid and sustainable collaboration.
Our references
“A committed, dynamic team that’s a true pleasure to work with, thanks to their professionalism and consistent performances over the last 20 years.”
Audrey HUBERT, Retail Manager Shiseido Group
“Working as a training consultant for Etreac is always a fulfilling experience. I appreciate their commitment to quality training and their structured approach that enables the beauty consultants to develop concrete skills that are directly in line with the needs of the sector.”
Annick CAYOT, Director of the Annick Cayot Global Beauty Academy and Etreac BELUX trainer
“The team is always there for us, friendly, professional and always on the lookout for solutions. The Etreac team adapts to the core values of the brands it works with and has expert knowledge of the different selective fragrance retailers.”
Jennifer LA ROU, Sales Director, Givenchy & Kenzo Parfums
“A very dynamic team that evolves together with its partners. It’s a real pleasure to work with them. Thank you for your professionalism and enthusiasm.”
Jacqueline KERSKENS, Retail Area Manager, L’Oréal Luxe
The Etreac group in figures
6
Countries of intervention
30
Airport sites
100
Luxury, beauty & premium partners
300
Permanent employees
Travel Retail
International Duty Free
Selective Market
Beauty, fashion, premium and high-en
Working for over 100 companies and brands in the Selective Market in Europe, the Etreac Group is the go-to partner to connect customers with high-end products and the worlds of fragrance, makeup, cosmetic skincare and haircare products.
Events
Demonstrations, trade fairs, runway shows, conferences and seminars
Etreac Group can save you the headache of organising these events.
Our hostesses and stewards will make sure your event is one not to be missed.
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