For brands
Your brand, represented by the right people
The people representing your brand are a major part of your customers’ experience.
Etreac recruits, trains and manages specialist sales and brand representation teams for luxury, beauty and premium brands across Travel Retail, the Selective Market and Events.
Why partner with us?
Choosing the right partner for brand representation is about more than filling a role. It’s about finding a team that understands your sector, represents your brand with genuine expertise, and adapts as your needs evolve. Here’s what that looks like in practice when partnering with us.
Specialist sector expertise
With more than 20 years’ experience across Travel Retail, the Selective Market, and Events, our teams have a genuine understanding of the environments where your customers discover your brand.
From airports and Duty-Free to department stores, perfumeries and exclusive events, we know how each environment works – and how to represent your brand effectively within it, whatever the setting.
People selected with purpose
Every assignment is different. We focus on identifying professionals with the skills and profile suited to the requirements of the role and environment.
Skills matter, but so do communication, attitude and the ability to represent a brand authentically. Our recruitment and selection process considers both the assignment and the environment your team will work in, so the person representing your brand is genuinely the right fit – not just the first available.
“Quality is remembered long after price is forgotten.” – Aldo Gucci
Well-trained teams
Our people benefit from ongoing training and development, giving them the product knowledge and sales skills your brand deserves.
Training doesn’t stop once someone joins us. Our teams take part in regular in-house sessions, alongside training delivered directly by our client and partner brands – and, where appropriate, the opportunity to travel and discover the history and craftsmanship behind the brands they represent, firsthand.
Flexible support
From individual campaigns and events to recurring sales activity, we work with brands to understand their needs and provide the right solution.
Whether you need ongoing sales representation, support for a single product launch, or extra teams during a seasonal peak, we adapt our approach to your timeline, your market and the scale of your requirements.
Let’s bring your brand to life
Every brand, market and activation is different. Tell us about your objectives and discover how Etreac’s teams could represent your brand across Europe.
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