Travel Retail

Expert brand support

For over 20 years, Etreac has worked with luxury, beauty and premium brands within airports and Duty Free, using our network and expertise to strengthen their position across international travel zones.

We bring the essence of your beauty, luxury and premium products to life, embracing your brand identity and guidelines to ensure consistent, high-quality representation.

Through our national agencies, we recruit and deploy Beauty Consultants, Brand Ambassadors and sales professionals whose mission is to promote your products and sell them to travellers in the best possible way.

Connecting with travellers

Be it beauty products, spirits or luxury biscuits and chocolates, Etreac combines on-the-ground expertise, brand storytelling and personalised customer interactions to promote beauty, luxury and premium products to international travellers.

Our teams are trained to create immersive experiences, bring your brand’s story and values to life, and adapt to the diverse expectations of international travellers.

Travel Retail is a highly specialised sector where every interaction is an opportunity to build brand loyalty and create an exclusive, personalised purchasing experience.

Specialist beauty consultants

We have teams trained in the specialist areas of fragrance, make-up, skincare, haircare and fashion.

Our consultants create an engaging customer experience through carefully considered product facing, strategic product promotion and personalised recommendations.

This approach is enhanced through swatches, samples and sprays that showcase the brand, encourage purchase and – by keeping pace with market trends – help build brand loyalty.

Sales promoters for exclusive chocolates, biscuits and spirits

Travel Retail is also a place to discover fine food and drink.

Our sales promoters offer travellers gourmet tasting experiences, sharing the story and craft behind premium spirits and chocolates.